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Parhum Purser

Parhum Purser

UX / UI designer based in London with both in-house and client-facing role experience.

About Me

I am a designer whose work spans both physical and digital interactions. My experience spans multiple industries including automotive, retail and financial services. Where I have worked across both in-house and client facing roles across the entire design process.

Naturally curious, I take great enjoyment from unpicking complex problems, and am always looking to learn new methods and skills. With a background that has seen me leading projects and working extensively in cross-functional teams in fast paced environments, I am highly collaborative, comfortable prototyping at all levels of fidelity and have experience working across the entirety of the design process.

With extensive experience, I have lead projects for clients in data heavy enviroments from initial ideas to delivery as well as multiple projects focused around AI-based and agentic experiences. As well as this I have experience designingdigital experiences across multiple mediums from Mobile, Computer through to In-vehicle and screen free applications.

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My Skills

Project Leading
Digital Prototyping
Design Strategy
Research & Synthesis
Persona Development
Journey Mapping
Ecosystem Mapping
Physical Prototyping
Wireframing
Workshop Facilitation
Project Management

Tools Used

Figma
Arduino
Miro
Raspberry Pi
Adobe Illustrator
Adobe XD
Adobe Firefly
Office 365
Fusion 360
UserZoom
AI Tools

A Few Of My Projects

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Mastercard In-Person Experiences

Leading the levelling up of Mastercard wearable payment tech.

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BCG Client - Gen AI Project

Designing a custom Generative-AI tool for annual report writing.

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BCG Compass

Creating a unified user experience across multiple branches of a single product suite offering

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AA-X Case Study

How Might We better help users with flat tyres from within the AA-X app?

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Hyperloop

How Might We theoretically create a frictionless and elegant booking experience that caters for all hyperloop travellers?

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Vehicle Upfits

A project looking to better understand how vehicle fleets customise their vehicles to suit their needs and how we can support them.

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Vehicle Entry

What are the ways we can make entering a vehicle with your hands full more human centred?

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